Listen along (Spotify Podcast) Watch audio-visual (YouTube) What are we building in there? There’s no audience for this. It’s a worry. “We’re making one”, was the answer. I had been thinking about mice … again. Douglas Adams had a thing about mice. In The Hitchhiker’s Guide to the Galaxy, we discover that mice are not quite what they appear to be. We had assumed that humans are the clever ones and mice are, well, mice. Turns out we got the hierarchy wrong. It’s a good joke. W

Listen along (Spotify Podcast) Watch audio-visual (YouTube) There is something slightly ridiculous about writing a long essay about algorithms, attention, and the way platforms encourage us to make everything shorter and more immediately consumable. Because this is, of course, a blog post. And apparently nobody has time for those any more. Two-minute reads. Five things you need to know about the ten things. The thing you can understand before your coffee gets cold. So this on